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Which of the following is an example of "product development"?
Setting sales targets
Designing a new feature for an item
Hiring new staff
Rebranding a product
What does "market research" involve?
Understanding customer preferences and market needs
Tracking competitors’ profits
Launching an advertisement campaign
Selling research at the market
Which phrase means "introducing a new item to customers"?
Target market
Close the deal
Launch a product
Brand recognition
What does "target market" refer to?
The company's sales figures
The total number of customers
The market you want to sell your product in
The people a product is aimed at
Which of the following is NOT related to "customer satisfaction"?
Resolving complaints
Cutting production costs
Understanding customer needs
Reward loyalty
What do we call studying what customers want before launching a new product?
Market research
What term describes designing and improving a product before it goes to market?
Product development
What phrase means earning more money than you spend in a business?
Make a profit
What phrase means persuading someone to agree to a deal or sale?
Close the deal
Name three collocations with the word "product."
(Possible answers: New product, product development, launch a product)
Name three collocations with the word "business."
(Possible answers: Run a business, business strategy, business opportunity)
Name three collocations with the word "customer."
(Possible answers: Customer satisfaction, target customer, customer needs)
Correct the mistake: "The company decided to do a profit by selling a new product."
"The company decided to make a profit by selling a new product."
Correct the mistake: "We should develop a business chances to grow the company."
"We should develop business opportunities to grow the company."
Correct the mistake: "The product launching was delayed due to market issues."
"The product launch was delayed due to market issues."
Correct the mistake: "Our company has spent a lot on researching the sales market."
"Our company has spent a lot on market research."
