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Petra is looking at a plate of hot chips. Outline the difference between visual sensation and visual perception in thie scenario.
Sensation is the physical process of information going from eye to brain. Perception is the psychological process of making sense of info (eg. identifying chips
Chemicals in food are being broken down and detected by taste receptors on the tongue. Is this sensation or perception? Explain.
Sensation - it is a physical process
Name the three types of attention and give an example of each related to being in an exam
Selective eg. focus on exam and ignore other stimuli, Divided eg. focus on a question and a sound outside, Sustained eg. focus on exam for long time period
A person is focussing on indiviudal elements on a picture, before putting them together and applying psychological principles. Is this top down or bottom up processing?
Bottom up
On the board draw examples of the following Gestalt principles - similarity and proximity
Similarity - image showing we mentally group items based on similar shape/size/colour Proximity - image showing we mentally group items based on closeness
This image is an example of the ........................... principle of ....................
Gestalt; closure
Provide an example of one biological, one psychological and one social factor that can influence taste perception
Biological eg. age, supertaster Psychological eg. perceptual set Social eg. culture
On the board draw an image that clearly shows 3 pictorial depth cues
eg. Height in the visual field, linear perspective, relative size, texture gradient
Define the term perceptual set
Expectations that influence our perception (we see/taste in line with expectations)
Provide an example of how food companies use perceptual set to influence taste perception
Eg. Using packaging to provide a set of expectations around the quality/taste of food eg. green colour to increase perception of sourness
It is New Years and see some bright flashes of light in the sky. Explain how context and perceptual set influence your interpretation.
Context is the setting (camping on New Years) which leads to a set of expectations that influences interpretation (its fireworks)
Visual illusions are a trick of the eye. True or False? Give a reason.
False. The eye is primarily for the input of information (sensation). It is the brain that perceives and makes sense of the world around us (or is fooled!)
In terms of the biopsychosocial model - Media advertising is ....................., Memories are ....................., Genetics is .....................
Social, psychological, biological
XX X XXX X XXX XX is an example of the ................. principle of .........................
Gestalt; proximity
T T b b % % 1 1 + + is an example fo the ................... principle of .........................
Gestalt; similarity
Automatically applying visual perception principles to recognise an image is an example of .................................. processing
Top down
