emphasizes what makes a brand or product uniquely valuable to consumers, differentiating it from competitors.

persuades the audience to adopt a product, service, or idea because it is popular or widely accepted. This technique taps into the human desire to be part of th

enhances the attractiveness of adsVisually appealing content can draw attention, convey messages quickly, and leave a stronger impression on the viewer’s mind,

Sensory appeal in advertising targets the senses — sight, sound, touch, taste, and smell — to create a more vivid and memorable experience. A

conveying a brand’s message through a narrative that connects with the audience emotionally.create meaningful connections, making the brand more relatable and m

evoke a strong emotional response from the audience, such as joy, sadness, fear, or excitement./ establish a deeper connection

compares its product or service to a competitor’s, highlighting its advantages./can effectively draw attention to specific features that set a brand apart

evoke fear or concern about potential negative outcomes to motivate consumers to seek solutions from the advertised product or servic

leverages the warmth and comfort of familiar experiences or trends to generate a positive feeling toward the brand or product.

more engaging and personal offering a unique and memorable experience that can strengthen the connection between the brand and its audience.

creates a sense of urgency and encourages quick action from consumers. emphasizes the limited availability

uses specific colors to shape how people feel, think, and act. In advertising/Different colors can trigger emotions such as urgency, trust, or excitement