Identify Q type and problem:How much do you agree with the statement: 'It is not uncommon to disapprove of infrequent communication from customer service'? totally agree /agree/ neither agree nor disagree/ disagree /totally disagree
scale question, includes a double negative, making it confusing for respondents.
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15
Identify Q type and problem:Don’t you think our product is the best on the market? a. yes b. no
closed question, leading question because it assumes the product is the best and pressures respondents to agree.
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15
Define using examples: fragmented market
a market with many small competitors and no dominant player, e.g., "The home decor industry is a highly fragmented market."
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15
Define using examples: brand loyalty
the tendency of consumers to continue buying the same brand over time, e.g., "Brand loyalty keeps customers returning despite higher prices."
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banana
Go to last place!
Oops!
shark
Other team loses 20 points!
Okay!
fairy
Take points!
5
10
15
20
25
baam
Lose 10 points!
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15
Is it primary, secondary, or mixed method research - A student analyzes government reports on population growth for a project.
Secondary research
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thief
Give points!
5
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20
25
fairy
Take points!
5
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15
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25
fairy
Take points!
5
10
15
20
25
thief
Give points!
5
10
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20
25
15
Define using examples: to be targeted at
to be directed towards a specific audience, e.g., "The ad campaign is targeted at teenagers."
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15
What are the pros of secondary research?
It is quick and cost-effective, e.g., analyzing industry reports.
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trap
No points!
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magnet
Take 15 points!
Okay!
shark
Other team loses 5 points!
Okay!
baam
Lose 25 points!
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15
Define using examples: to bring out
to release a new product or service, e.g., "The company brought out a new smartphone model this year."
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15
Define using examples: niche market
a small, specialized segment of the market, e.g., "The company focuses on a niche market of eco-friendly baby products."
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15
Replace the percentage with a verbal approximation - "12% of participants chose option B."
A small minority of participants chose option B.
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15
Identify Q type and problem: Do you drink a lot of alcohol? a. yes b. no (if yes, got to question 5; if no, go to question 2)
filter question; inappropriate and leading; insufficient options; what is "a lot"?
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15
Rewrite using hedging language: The survey results prove that customers are unhappy with the service.
The survey results suggest that customers may be unhappy with the service.
