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Name
Score
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10
×
True or false: Both profit and not-for-profit organizations engage in organization marketing to promote themselves
True
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15
×
Which of the following is a key factor in creating a positive customer experience?
Minimal customer interactions
Efficient and friendly customer service
High product prices
Complex product manuals
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thief
Give points!
5
10
15
20
25
×
gold
Win 50 points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 25 points!
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25
×
How many levels of products and services are there?
4
6
2
3
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5
×
What is the term for using traditional business marketing concepts and tools to encourage behaviors that create individual and societal well-being?
Social marketing
Guerrilla marketing
Social media marketing
Corporate branding
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20
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What question does the core customer value lever answer?
What does the buyer want?
What is the brand's objective?
What will be the new product?
What is the buyer really buying?
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