something having value, such as a possession or property that is owned by a person, business, or organization; any positive feature that confers an advantage.

ˈædvəˌkeɪt: to speak in support of an idea or course of action.

/kəˈlætərəl/ :property that someone borrowing money pledges to give to a lending company if he or she cannot repay the loan.

a desired result a person or system hopes or intends to achieve

/nɪˌgəʊʃiˈeɪʃən: the process of discussing something with another party in order to reach an agreement;

 an offer made by one side after the opposing side in a negotiation has made an offer that is not acceptable.

a plan for achieving something or reaching a goal

ˈliːvərɪdʒ : the power to influence results.

/kæʃ flō/ : the rate at which money goes into, or into and out of, a business.

a proposal to sell or buy a specific product or service

a situation in which two sides in a negotiation reduce their demands in order to reach agreement.

/nɪˈgoʊʃiˌeɪtɚ: someone whose job it is to have formal discussions to reach an agreement.

 an objective that a person or system hopes or intends to achieve.