It is used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity.
Ethos (Ethical Appeal)
It is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story.
Pathos (Emotional Appeal)
It is a way of persuading an audience with reason, using facts and figures.
Logos (Logical Appeal)
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
ETHOS
"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and ..
LOGOS
"Where would we be without this tradition? We've celebrated the festival without fail, making more than cherished recipes. We've made memories."
PATHOS
"Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best."
ETHOS
"Research compiled by analysts from NASA, as well as organizations from five other nations with space programs, suggests that a moon colony is viable with international support."
ETHOS
"Don't be the last person on the block to have their lawn treated - you don't want to be the laughing stock of your community!"
PATHOS
What´s this?
pathos
logos
What´s this?
Pathos
What´s this?
ethos
logos
