The encapsulation of the situation that is triggering the creation of the marketing plan.
The Challenge or the Marketing Objectives
This part embodies the unique selling point of the product. It should set the tone on what the product seeks to communicate and how to address the challenge that has been presented.
Positioning Statement
Enumerate all viable market segments along with their respective characteristics, attitude, profiles, estimated market size, key behaviors, needs and demands.
Market Segment that is targeted
Discuss the brand, the product benefit and features, design, its packaging and product mix issues/strategies.
Product Strategies
It covers the overall price strategy for the product, its SRP, comparison of prices with competitors and discount schemes.
Pricing Strategy
It is how the business plans to distribute the product including(ordering, delivery, aftersales support), recommended location/stores, how to motivate the distribution process, roles and responsibilities the distribution point should play.
Place and Distribution Strategy
Refers to the promotional tools that will be utilized in order to communicate the proper message about the product to its target market.
Promotional Mix Strategies
It iis a plan of action based on the 4P’s (product, price, place and promotion) designed to promote and sell a product or service.
Marketing Strategies
