brand loyalty
the tendency to always buy a particular brand
brand image
the ideas and beliefs people have about a brand
brand stretching
using an existing name on another type of product
brand awareness
how familiar people are with a brand (or its logo and slogan)
brand name
the title given to a product by the company that makes it
product launch
the introduction of a product to the market
product lifecycle
the length of time people continue to buy a product
producrt range
the set of products made by a company
product placement
when products are used in films or TV programmes
product endorsement
the use of a well-known person to advertise products
market leader
the best-selling product or brand in a market
market research
information about what consumers want or need
market share
the percentage of sales a company has
market challenger
the second best-selling product or brand in a market
market segment
customers of a similar age, income level or social group
