Share Making Connections 1 - Unit 2
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Which paragraph has the main idea: A. Product names can tell a story.
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Which paragraph has the main idea: B. May companies hire professionals when they need to choose a name.
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Which paragraph has the main idea: C. Customers' emotional response to a name is very important.
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Which paragraph has the main idea: D. A name should have a clear connection o the product.
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Which paragraph has the main idea: E. Companies sometimes need to change their name.
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What were 2 common choices for company names in the past?
The name of the person who started the company and Initials
A good name can save money for a company. True or False?
True
What is the most important thing when a company is choosing a name for a product?
The connection between the name and the product.
Why do some companies decide to change their name?
Because they want their customers to change their ideas about the company / product.
.........................(n). are things that companies make and sell.
Products
To ......................... (v) is to study something carefully and find out information about it.
research
.........................(n) are people who buy things from a store or business.
Customers
A/An .......................... (n) is a strong feeling.
emotion
There was a good ........................ (n) to my idea. Everyone said they liked it very much.
response
After months of ...................... (n), they finally decided what to name their baby.
consideration
The teacher asked a difficult question, and none of the students .......................... (v).
responded
