Although advertising on _____________ is expensive, it is guaranteed to reach a large audience.
prime time
If consumers are not __________ by advertisements, the marketing industry would not exist.
swayed
There are now serious threats to the news and ________________ coverage that is provided by our national television networks.
current affairs
One disadvantage of the printed media, such as magazines or newspapers, is that it is unable to ___________________________.
carry the latest breaking news
__________________ is commonly used by companies to encourage consumers to trust and buy their products.
Celebrity endorsement
Advertising, not the quality of the product, is responsible for ___________________ among consumers,as can be seen by the success of market leaders such as Nike or Coca Cola.
creating brand awareness
In contrast to print media, the ______________ is growing in popularity, especially among the youth.
electronic media
Many of our clients come through _______________ recommendations from other, satisfied customers.
word-of-mouth
