Duplicate of Marketing Mix | Baamboozle - Baamboozle

29 Public

Marketing Mix

Study Slideshow

Goods and services = ........

intangible

benefits

tangible

products

15

what is profit?

the money received from customers

money left after all the costs are taken away from revenue

the money from selling goods

the money used to buy goods to sell

15

The franchisor is also known as the

Franchisee

Parent company

Seller

15

A promotion mix is:

various promotion strategies used in a promotional campaign

Advertising and Sponsorship combined

Different songs downloaded from ITunes about marketing

A mix of differentiation strategies used in marketing

15

What pricing strategy sets the price lower than competitors to gain market share?

Competitive Pricing

Loss Leader

Price skimming

Penetration Pricing

15

Name the pricing strategy

Price skimming

Cost plus

Loss leader

Promotional pricing

15

Which term refers to the process of getting goods and services to customers?

marketing

distribution

finance

production

15

What are the 7p's of marketing?

Power, Place, Promotion, Plan, Product, Progress, Physical

Product, Price, Place, Promotion, People, Process, Power

Physical evidence, People, Process, Power, Price, Place, Product

Process, Physical evidence, People, Promotion, Place, Price, Product

15

In the Marketing Mix, the 'P' for distribution is:

Price

Product

Promotion

Place

15

Who do the vaping companies actually target in their marketing ads?

Current smokers trying to quit

Teens

Adults over 21

New smokers

15

What term is part of the extended marketing mix for services that relates to business premises?

Business premises

Physical evidence

Facilities

Business location

15

What is predatory pricing?

setting prices the exact same as competitors

Setting prices just marginally below competitors

copying other companys changes in price

setting prices low enough to force competitors out of business

15

What type of target marketing is it when the main customer characteristic identified is age?

Geographic

Psychographic

Market segmentation

Demographic

15

Which term is NOT part of the marketing mix?

people

price

population

product

15

Which term refers to the people who are exposed to an ad?

advertising campaign

impression

audience

frequency

15

The practice of dividing a market into groups of customers who have the same needs and wants

customers

producers

market segmentation

target market

15