Business Partner B2+ Market Research | Baamboozle - Baamboozle

English 14 Public

Market Research Vocabulary

Study Slideshow

A(n) ....... ...... is asked to use something new to determine how well it works.

product tester

15

.............. ........ is used when a company needs information which can be expressed in figures or statistics.

Quantitative Research

15

One way to gather new data is to make use of ........ .......... with consumers.

in-depth interviews

15

Searching for available data is also called .... ........ as it can come from sources which are often accessible online.

desk research

15

In a(n) ..... ..... people are asked about their opinions or attitudes regarding companies, products, etc.

focus group

15

After information has been gathered through surveys, it is necessary to carry out .... ........ in order to understand it.

data analysis

15

Companies have found that an inexpensive way to gather a great deal of information is through ...... ....... .

online surveys

15

Before doing extensive market research, it is necessary to decide who the ...... ........ is.

target audience

15

To measure or assess how people feel about a product: .....

gauge

15

The effect that something is likely to have: ......

impact

15

To collect data or information from a range of sources: .......

gather

15

To introduce a new product into the market: ......

launch

15

A company can judge the level of ........ ............ by using market research tools

customer satisfaction

15

A ...... product has a good chance of selling well.

viable

15