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Why do you want to work at Tricura?
Suggestion: Show you’ve researched Tricura (their mission, product, competition)
What do you see as the biggest challenges in marketing for a company in the insurance + tech space?
Suggestion: They want to see domain knowledge and passion. Use examples that show you can handle complexity, regulation, risk, or technical topics
Walk me through some content pieces you’ve written/created (LinkedIn posts, emails, collateral). Which performed best? Why?
Suggested: Bring a portfolio of your past content.
How do you tailor marketing copy for different B2B personas?
Suggested: Show ability to adapt tone, clarity, persuasiveness.
Describe a multi-channel campaign you ran from start to finish. What was your process, timeline, and result?
Suggested: Emphasize planning (audience, messaging, timeline, resource allocation).
Tell us about a campaign that failed or underperformed. What did you change / optimize?
Suggested: Be honest about failures and what you learned.
What design tools do you use (Canva, Adobe, Figma)? Which do you prefer and why?
Open answer
Show me sample visuals you’ve created (LinkedIn visuals, PDFs, event materials). Walk me through your design thinking.
Be able to explain choices (typography, color, layout, hierarchy). Show that you can balance aesthetics with conversion / clarity.
Have you used any marketing tools (Analytics, CRM, HubSpot)? Describe how you used data to improve performance.
Suggested: If you have HubSpot experience, highlight it (even basic)
Tell me about a time you had to work independently with minimal supervision.
Open answer
How do you manage multiple priorities and deadlines?
Open answer
How do you handle feedback or critique of your content or design work?
Open answer
What do you consider to be your strengths and challenges for this job opportunity?
Open answer
How comfortable are you writing marketing materials in English? Have you had any past experience with it?
Open answer
How do you ensure brand consistency across assets?
Open answer
