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GBAOWNADN- asks people to join the crowd and take action because everyone is doing it.
Bandwangon
RACD SCTAKNGI – focuses on the best features and leaves out about lies or problems
Card Stacking
ITAILEMNTOS – a well-known person endorses the product or service
Testimonial
NTGETIRLIG GRIEATSNELEI – uses words or ideas that evoke an emotional response
Glittering Generalities
SRTENFRA – relates a product to someone or something we like
Transfer
NPKLFSAOLI – Uses regular people to sell a product or a service
Plainfolks
ANICNALMLEG – connects a person, product or idea to something negative.
Name Calling
