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Easter marketing
Game Code: 3203409
English
12
Public
Gap-filling exercise
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#B2
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The company’s ________ strategy focuses on targeting luxury consumers with exclusive products.
Market positioning
15
Strong ________ is key to differentiating the brand from competitors in a crowded market.
Market positioning
15
The brand used ________ to attract younger audiences by incorporating the latest fashion trends into their marketing campaigns.
Trend-based content
15
Businesses must create ________ that aligns with current consumer interests to stay relevant on social media.
Trend-based content
15
The website's ________ improved after simplifying the checkout process and adding customer reviews.
Conversion rates
20
To boost ________, the team experimented with personalized email campaigns targeted at specific segments.
Conversion rates
20
The company’s ________ helped streamline operations by combining the strengths of both marketing and sales teams.
Merging strategies
25
By ________, the two firms were able to leverage each other’s customer base and expand market share.
Merging strategies
25
Understanding the ________ allows brands to optimize each touchpoint and improve overall customer satisfaction.
Customer journey
10
The website tracks the ________ to determine where users drop off and refine their browsing experience.
Customer journey
10
A strong ________ is essential to communicate how the product solves a problem and adds value to the customer’s life.
Value proposition
15
The brand's ________ emphasizes its commitment to sustainability and eco-friendly practices, appealing to environmentally conscious consumers.
Value proposition
15
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