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A name, term, symbol, or design that identifies a product or company and sets it apart from competitors.
Brand
The overall “personality” of a brand that customers associate with it.
Brand Image
The visual part of a brand such as a symbol, logo, or design that customers recognize.
Brand Mark
A word or group of words, letters, or numbers that represent a product or service.
Brand Name
The legal name of a business or company that owns and manages one or more brands
Trade Name
A personified symbol or character that represents a brand in marketing.
Trade Character
A legal protection for a brand element registered with the federal government.
Trademark
Products that carry no company identity and are typically sold at lower prices.
Generic Brands
Products owned by wholesalers or retailers, often sold under store brand names.
Private Distributor Brands
Brands owned and created by major manufacturers and sold nationwide.
National Brands
Walmart’s “Great Value” is an example of this type of brand.
Private Distributor Brand
Ensures customers receive a consistent and unified experience across all brand touchpoints.
Brand Cohesion
Any interaction between a customer and a brand, like a commercial, package, or website.
Touchpoint
Barbie has stayed relevant for decades by consistently using pink and purple colors in all marketing, packaging, and products.
Brand Cohesion
Amazon chose its name based on the world’s biggest river to reflect the company’s wide selection of products. "Amazon" is their. . .
Brand Name
You can spot Nike from a mile away just by its swoosh logo — even if there’s no text. This is an example of a ...
Brand Mark
