What is product placement
When a certain product is used / talked about on a show or movie
Name 3 places you can advertise?
Billboards / Magazines / Social Media etc
Name 3 car brands
Ford / Nissan / Toyota
Name 3 fashion brands
Gucci / Chanel / Ralph Lauren
Name 3 fast food restaurants
Burger King / KFC / McDonald's
Name 3 beauty brands
Mecca / Bobby Brown / Loreal
What is an influencer?
A person who influences others - potential buyers by promoting a product
What is a celebrity endorsement?
Marketing strategy where a brand uses a famous person to promote their product or service
What is a slogan?
slogan - short memorable phrase to promote a product
What is a jingle in marketing?
Short, catchy and memorable tune or audio slogan use to promote a product or brand - radio or tv commercials
What is a logo
logo - visual symbol / graphic mark or emblem used to identify a company / brand etc
What is a loyalty program
offered by retailers and or corporations as a way to attract and retain customers - rewards / discounts and other special incentives
What is a sample?
free small portion or miniature version of a product given to potential customers to try before making a purchase - new products
Name 3 shampoo brands
TRESemme / Head and shoulders / Loreal
Name 3 cereal brands
Kellogs / Froot Loops / Cheerios
