Share Marketing Chapter 1 and 2 Review
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Obtaining, developing, and improving a product
Clue: Function
Product/Service Management
Deciding how much to charge for goods and service
Clue: Function
pricing
the added value of a product in economic terms
Utilities
providing customer with goods and services they want
Clue: Function
Selling
Planning, promoting, and distributing products
Clue: NOT Functions;)
Marketing
Tangible Items
goods
percentage of total sales generated by competing companies
market share
deciding on how goods get into customers hands
Clue: Function
Distribution
Businesses that buy products for use in their operation
Clue: Industrial vs Consumer
Industrial
product, price, place, promotion
marketing mix
Which utility is not directly related to marketing
Form
Which economic utility increased when Big Ed's 24 hour Diner began accepting Visa and Mastercard
Possession
What does the owner of a miniature golf business provide her customers with?
service
The owners of the Totally Outrageous Shoe Store decided to rent store space next to a music store where teenagers frequently shop. What did the owners' decision add to their product?
place utility
At the end of her one-week stay at a luxury hotel, Elena completed a form rating the hotel's service, food, and accommodations. What is this an example of?
Clue: Function
Marketing Research
During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin's ___________________ utility.
Time
