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Exaggerated or sensational promotion, often used in marketing campaigns.
hype
What do we ask the audience to do in a marketing message? This phrase encourages them to take action.
call to action
A person with a significant following on social media platforms, often sought after for collaborations and endorsements.
an influencer
A structured collection of data, organized in a way that a computer program can quickly select desired pieces of data.
database
Raw facts and statistics collected for analysis.
data
Potential customers for a business or product.
leads
The quality of being trusted and believed in.
credibility
To encourage or support the growth or development of something.
promote
Level of consciousness or knowledge about a particular issue or topic.
awareness
The specific group of people for whom a product or message is intended.
target audience
A game of chance where participants have a chance to win prizes.
raffle
A free item or service given away to attract attention or reward participation.
giveaway
A free item or service given away to attract attention or reward participation.
opinion leade
The allegiance or faithfulness shown by customers towards a brand or product.
loyalty
