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IBE Module 2

  •  English    11     Public
    definitions
  •   Study   Slideshow
  • Name the key components of a business plan
    Executive summary, opportunity and execution.
  •  20
  • The executive summary serves as...
    introduction of the business plan
  •  15
  • What is the business overview?
    onesentence summary of your business that captures its core purpose
  •  15
  • What must you skip in the funding requirements?
    Avoid including specific investment terms
  •  15
  • What is the problem in the business plan?
    The issue that the product or servide aims to solve
  •  20
  • What are the questions that your executive summary must answer?
    business objective, target market, growth expectations, strategies and funding needs
  •  20
  • The question: who are your customers? refers to...
    the target market
  •  20
  • To avoid refering your market as 'everyone' you must use...
    TAM, SAM, and SOM
  •  20
  • TAM is
    Total Addressable Market
  •  20
  • SAM stand for...
    Segmented Addressable Market
  •  20
  • SOM stands for
    Share Of the Market
  •  20