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IBE Module 2
Game Code: 2216946
English
11
Public
definitions
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Teacher KJ
5
#ibeu
#make a business plan
#meaning and pronunciation
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Name the key components of a business plan
Executive summary, opportunity and execution.
20
The executive summary serves as...
introduction of the business plan
15
What is the business overview?
onesentence summary of your business that captures its core purpose
15
What must you skip in the funding requirements?
Avoid including specific investment terms
15
What is the problem in the business plan?
The issue that the product or servide aims to solve
20
What are the questions that your executive summary must answer?
business objective, target market, growth expectations, strategies and funding needs
20
The question: who are your customers? refers to...
the target market
20
To avoid refering your market as 'everyone' you must use...
TAM, SAM, and SOM
20
TAM is
Total Addressable Market
20
SAM stand for...
Segmented Addressable Market
20
SOM stands for
Share Of the Market
20
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