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An advertisement for the new Ford Focus
product promotion
A coupon for a package of Charmin toilet paper
product promotion
Free cholesterol screenings at a local pharmacy
institutional promotion
An adidas poster in the window of a shoe store
product promotion
A company’s purchase of computers for a local school
institutional promotion
Coca-Cola’s donation of bottled water for disaster relief
institutional promotion
A billboard for FedEx
product promotion
A pet food company reacts to the recall of its dog food
institutional promotion
A company’s sponsorship of a public service announcement on local TV
institutional promotion
A flyer for satellite television
product promotion
Group ticket discounts for a local baseball team
product promotion
A mall informing the public about its new closing time
institutional promotion
Anheuser-Busch’s participation in a campaign to educate young people about drinking
institutional promotion
An internet pop-up about an online university
product promotion
McDonald’s Monopoly game pieces
product promotion
