MDAI LESSONS 1 AND 2 | Baamboozle - Baamboozle | The Most Fun Classroom Games!

English 24 Public

DIGITAL MARKETING VOCAB

Study Slideshow

What are the 4 steps of content marketing

entertain, inspire, educate and convince

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what are the 3 core customer objectives of digital marketing

attract, convert, retain & grow

15

what year was archie developed?

1990

15

what was the first word transmitted between two long distance computers?

LO

15

What decade did social obligation marketing start?

the 70s

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what is ATL?

above the line advertising (billboards, TV etc)

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what does UX stand for?

user experience

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give the 5 generations

baby boomers, generation x, millenials, generation z, alpha generation

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what is A/B testing?

two or more versions of a variable are tested to see which has the best results

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what's the difference between target market and target audience

target audience is a sub segment of the target market

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what does CPE stand for and what does it mean?

cost per engagement - likes or shares or comments

15

what does CPM stand for and what does it mean?

cost per impression - per thousand views> Good for video platforms

15

what does SERP stand for

search engine results page

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what are the 3 steps when a search in google is made

crawl, index, rank

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how do push notifications work

receive relevant notifications through downloaded apps

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what does CPA mean

cost per action

15