Share Market leader UI unit 2
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What do the following have in common: Gucci, Chanel, Calvin Klein, Louis Vuitton, Christian Dior, Versace, Giorgio Armani, Ralph Lauren, Prada, Yves Saint Laurent?
all are up-market products
Which countries tend to make the world's most desirable luxury brands?
What would you buy if money was no object?
Name at least 3 qualities of a good communicator.
articulate; focused; coherent; persuasive; succinct; fluent
A verb that means ' to present an idea or product to someone with a view to selling or getting funding'.
to pitch
The opposite of an online or virtual meeting is...
face to face
How a product is placed - up-market, mid-market or mass/ budget, in relation to other products is __ __
brand positioning
What is the opposite of MASS marketing. Can you give an example?
NICHE marketing.
If you keep someone in the loop, it means that...
you keep them informed or updated.
the information about customer's habbits, likes and dislikes are in the..
customer profile
