A content calendar is a tool used for planning and organizing content across multiple channels.
False
True
The first step in creating a content plan is to define your
Content budget
Content goals
Which of the following is NOT a type of content format?
Infographic
Blog post
Hashtag
Content marketing is primarily focused on creating and distributing promotional materials for a product or service.
True
False
An avatar is a detailed profile of a company's ideal ...
customer
SEO is not important for content marketing.
True
False
A call-to-_______ (CTA) is an invitation for a user to take a specific action.
action
Which of the following is NOT a factor to consider when creating a content marketing budget?
Team salaries
Channels
Website design
A content audit is a process of evaluating existing content to determine its effectiveness and relevance.
True
False
A _______ is a short description that goes under a post.
caption
Which of the following is NOT a stage in content marketing?
Awareness
Retention
Conversion
Good content should be relevant to your audience. It should address their needs, interests, and ____ points.
pain
Good content should provide ______ to your audience. It should educate, inform, or entertain them in some way.
value
Good content should encourage _____________ It should invite comments, likes, and shares.
engagement
Name some metrics you can check when creating content.
Click through, engagement, profile visits....
Which of the following is NOT a content marketing KPI?
click-through rate
conversion
bounce rate
