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DESCRIBING TRENDS

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    TRENDS
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  • to help something to increase, improve, or become more successful
    BOOST She has presented at conferences to boost further investment.
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  • a reduction in the amount or quality of something
    A DECLINE There was a steady decline in the number of visitors.
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  • a reduction in the amount or level of something
    A DIP Over the last few weeks we've seen a dip in the average daytime temperature.
  •  25
  • not as good as you had hoped for or expected
    DISAPPOINTING The event was cancelled due to disappointing ticket sales.
  •  15
  • very unsuccessful
    DISASTROUS The sales figures for this year are disastrous.
  •  15
  • giving you confidence or hope
    ENCOURAGE The profits last year, whilst not huge, were encouraging.
  •  15
  • very large in size or quantity
    ENORMOUS There is enormous interest in the project
  •  20
  • neither very great nor very small in amount, size, strength, or degree
    MODERATE Under new management, there have been some moderate signs of growth.
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  • to reach the highest amount or level, before becoming lower
    TO PEAK Sales of smartphones peaked at a billion, before dropping away.
  •  15
  • to reach the highest amount or level, before becoming lower
    TO PEAK Sales of smartphones peaked at a billion, before dropping away.
  •  15
  • happening, moving, or acting quickly
    RADPID ( AJD) We are seeing a rapid growth in the use of the internet
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  • very large or noticeable
    SIGNIFICANT The CEO resigned following a significant drop in sales.
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  • small in size, amount, or degree
    SLIGHT There has been a slight increase in temperature.
  •  10
  • very sudden or extreme, and therefore attracting a lot of attention
    SPECTACULAR Her spectacular rise to stardom coincided with a highprofile court case.
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  • Large in amount or degree
    SUBSTANTIAL We saw a substantial increase in the number of digital album sales earlier this year.
  •  20
  • a sudden increase in something such as price, value, or interest
    SURGE v/n After posting videos online, there was a surge of interest.
  •  25