Share MM_Digital age
Save to Folder
A network that connects people within a company to each other and to the company network.
INTRANET
A network that connects a company with its suppliers and distribution.
EXTRANET
A vast public web of computer networks, which connects users of all types all around the world to each other and to an amazingly large “information repository.”
INTERNET
What are the four specific forces that underlie the new digital age.
DIGITALIZATION AND CONNECTIVITY,
THE INTERNET EXPLOSION,
NEW TYPES OF INTERMEDIARIES,
CUSTOMIZATION AND CUSTOMERIZATION
The company leaves it to individual customers to design the offering.
CUSTOMERIZATION
Involves taking the initiative to customize the market offering.
CUSTOMIZATION
Buying and selling processes supported by electronic means, primarily the internet.
E-COMMERCE
The use of electronic platforms intranets, extranets, and the internet to conduct a company’s business.
E-BUSINESS
What are three main type of e-businesses?
Direct-to-consumer,
Third-party service provider,
Business-to-business,
This explosive worldwide growth in Internet usage forms the heart of the so-called New Economy.
THE INTERNET EXPLOSION
What are the 4 E-Commerce Domains?
Business to Consumer,
Business to Business,
Consumer to Business,
Consumer to Consumer
What are the 7C's
Context,
Content ,
Community,
Communication,
Connection,
Commerce,
Customization,
