C.A.T.S. is an acronym which means...
the Citizens Advertising Takeover Service.
A rescue cat is a cat that needs...
a new home.
A cat-crazy person is a person who...
is very enthusiastic about cats.
A copy-cat campaign is a campaign which...
will be the same.
How many billboards at the tube station were replaced with pictures of cats?
68
How long were the cat pictures in the station?
two weeks
Who is James Turner?
The founder of Glimpse, the group that organized the campaign.
How much money was raised by the crowd-funding campaign?
£23,000
How much money did supporters have to give to get a photographic portrait of their own pet?
£2,500
Why did a group of friends form C.A.T.S.?
Because they thought people can't go anywhere without being bombarded with adverts for things we don't need.
Why did they choose to put photos of cats on the billboards?
Because they thought it would help the campaign go viral, plus most of the cats were rescue cats that needed new homes.
Why did people donate to the campaign?
Because they received rewards for their donations.
Why did one supporter fly to London?
Because they wanted to see their own cat on one of the giant billboards.
Why do people at C.A.T.S. want us to think about advertising?
Because they want to bring awareness to the power ad agencies and brands have over us.
Are there adverts on public transport where you live?
:)
Where do you see ads on an average day in your city?
:)
