A philosophy and a set of tools to help solve design problems
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What are the 5 main steps of design thinking?
Empathize, Define, Ideate, Prototype, Test
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What is an "iterative process"?
A process that repeats, changing each time
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What do designers do during the "Empathy" stage of design thinking?
Learn about how consumers use their product.
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What do designers do during the "Prototype" stage of design thinking?
Develop a "first draft" or model of the product they want to create
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Why is it important to repeat the stages of design thinking?
To perfect the product based on new consumer-feedback
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How can designers gather information from consumers about their product?
By observing, using questionnaires, surveys and interviews.
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What is a "linear process"?
A process that goes in a straight line, beginning at the start and finishing at the end, without repeating any of the stages
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Why is it important to use both divergent and convergent thinking?
Divergent thinking helps come up with lots of different creative solutions, convergent thinking helps to refine those ideas by approaching the problem logically
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What do designers do in the "Test" stage?
Observe how consumers use the prototype and get feedback.
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BONUS QUESTION!! How would you improve this product?
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BONUS QUESTION!! How would you improve this product?
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Why is it important to use empathy when observing how customers use your product?
Empathy will show you how people actually use your product, not how you think they use it, and it reveals things which even the consumer wasn't aware of.
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BONUS QUESTION!! How would you improve this product?
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What does "human centered" mean?
Looking at problems from the point of view of the consumer's needs, rather than technical innovation in its own right
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Why is design thinking useful?
Solves real problems, helps focus on important things, encourages innovation, faster and more efficient
