We have decided to take cautious .......... to expansion, because we know there is a lot of bad ......... with many companies whose brand-.......... strategies have led to the brand being ..........
approach / history / stretching / devalued
20
This in turn can cause the brand-............, which had built up over years, to disappear.
loyalty
15
Thanks to our interactive ..............., which has broaden our client ............, sales of our beauty products have seen very fast .............
marketing / base / growth
20
We have now decided to move away from our ........... business and to ........ into the ultra-luxury spa hotel business.
core / venture
15
(Recently / Previously / As well as) we decided that the brand needed refreshing so we discussed what to do.
Recently
15
We got together with focus groups (such as / also / and) elicited customer feedback to determine how our brand is currently perceived. (Then / Previously / While) our branding consultants got to work on the new logo.
and / then
15
Then, our branding consultants got to work on the new logo. (As well as / In addition / For instance), we asked staff to come up with some ideas for the new logo, too.
In addition
15
(However / Although / But) the consultants produced some great ideas, a design from a member of staff was finally chosen.
Although
15
(Now / Recently / When) we still have a lot of work to do before the product range can be launched with the new branding and the ad campaign finalised.
