The process of activation of a text by relating it to a context of use

We should make our contribution relevant to the interaction, or we should indicate in what way it is not.

The study of language in relation to its social context

The common ground that is assumed to exist between language users such as assumed knowledge of a situation and/or of the world.

We should be clear in what we say, we should avoid ambiguity or obscurity and we should be brief and orderly in our contribution to the interaction.

The study of formal meanings, independent of context

The connection between a text and other texts taken as basic to the creation or interpretation of the text

What people ‘know about what they can see around them’

The meaning of language when it is used in an appropriate context to achieve particular aims

The literal meaning of the actual words (such as ‘It’s hot in here’ referring to the temperature).

The speaker’s intention in uttering the words.

People should only say what they believe to be true and what they have evidence for

What people ‘know about each other and the world’