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Score
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seesaw
Swap points!
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rocket
Go to first place!
Okay!
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gift
Win 20 points!
Okay!
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baam
Lose 10 points!
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15
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Which example BEST shows global marketing in hospitality?
Changing brand identity in each country
Avoiding international guests
Operating in only one country
Using one global brand image with limited local adaptation
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15
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Which statement BEST explains international marketing?
Treats the world as one market
Ignores local culture
Adapts marketing strategies to individual countries
Uses one price globally
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15
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Which situation shows adaptation in hospitality marketing?
Same hotel logo worldwide
Using one advertising message globally
Adjusting food menus to local tastes
Identical room design in all countries
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×
boom
Lose 50 points!
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×
shark
Other team loses 15 points!
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gift
Win 15 points!
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lifesaver
Give 15 points!
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15
×
Which stage involves analyzing internal and external environments?
Strategy implementation
Market entry
Control
Situation analysis
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15
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Why is franchising popular in the hospitality industry?
It eliminates local adaptation
It allows rapid international expansion with lower risk
It reduces service quality
It avoids brand control
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15
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Which economic factor affects hotel pricing internationally?
Hotel name
Exchange rates
National flag design
Employee uniforms
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15
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A boutique hotel targeting eco-tourists only is using:
Global strategy
Adaptation strategy
Cost leadership
Focus strategy
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15
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Which generic strategy focuses on being the lowest-cost provider?
Differentiation
Focus
Cost leadership
Market development
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15
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Standardisation in international marketing refers to:
Using different prices everywhere
Changing products for every market
Avoiding global branding
Offering identical products and promotion worldwide
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15
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Why is control important in international marketing?
To increase advertising costs
To eliminate local managers
To standardize all markets
To monitor performance and make corrections
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banana
Go to last place!
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star
Double points!
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shark
Other team loses 10 points!
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×
banana
Go to last place!
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15
×
Why do multinational hotels often combine standardisation and adaptation?
To avoid market research
To confuse competitors
To reduce quality
To maintain brand identity while meeting local needs
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15
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Which factor MOST affects international hospitality promotion?
Climate
Furniture style
Room size
Language and culture
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15
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Which option correctly represents the three operating concepts in international marketing?
Export, Import, Licensing
Local, Regional, Global
Production, Sales, Marketing
Domestic marketing, International marketing,Global marketing
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