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Name
Score
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15
×
Why is franchising popular in the hospitality industry?
It avoids brand control
It allows rapid international expansion with lower risk
It eliminates local adaptation
It reduces service quality
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15
×
Which question BEST encourages debate in international marketing?
Which hotel is bigger?
Which logo looks best?
Should global brands fully adapt or standardize?
Is marketing important?
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15
×
Why must hotels consider political and legal environments?
To control customer behavior
To avoid cultural exchange
To design logos
To comply with laws and regulations
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thief
Give points!
5
10
15
20
25
×
shark
Other team loses 20 points!
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×
rocket
Go to first place!
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×
baam
Lose 25 points!
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15
×
Which situation shows adaptation in hospitality marketing?
Adjusting food menus to local tastes
Identical room design in all countries
Same hotel logo worldwide
Using one advertising message globally
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15
×
Which factor MOST affects international hospitality promotion?
Language and culture
Climate
Furniture style
Room size
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15
×
A luxury hotel competing on unique experience and service quality is using which strategy?
Standardisation
Differentiation
Cost leadership
Market penetration
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15
×
Which option correctly represents the three operating concepts in international marketing?
Export, Import, Licensing
Production, Sales, Marketing
Domestic marketing, International marketing,Global marketing
Local, Regional, Global
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15
×
Which generic strategy focuses on being the lowest-cost provider?
Focus
Market development
Differentiation
Cost leadership
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15
×
Which stage of the product life cycle involves high promotion and low profits?
Decline
Introduction
Growth
Maturity
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heart
Other team wins 25 points!
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rocket
Go to first place!
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rocket
Go to first place!
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banana
Go to last place!
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15
×
Which statement BEST explains international marketing?
Adapts marketing strategies to individual countries
Uses one price globally
Treats the world as one market
Ignores local culture
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15
×
What is the FIRST step in formulating an international marketing strategy?
Market research
Distribution selection
Promotion planning
Pricing decisions
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15
×
Which economic factor affects hotel pricing internationally?
Hotel name
Exchange rates
Employee uniforms
National flag design
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15
×
In the international product life cycle, new hospitality concepts usually start in:
Emerging markets
Rural markets
Least developed countries
Developed countries
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trap
No points!
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seesaw
Swap points!
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shark
Other team loses 25 points!
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baam
Lose 25 points!
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