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Team 2
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Teams
Name
Score
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15
×
Internal factor most affecting EcoPure campaign quality is
Government grants
Staff expertise
Inflation
Climate policy
Oops!
Show
Check
Okay!
Check
15
×
EcoPure marketing budget is an internal influence
False
True
Oops!
Show
Check
Okay!
Check
15
×
Same government policy can appear in both SWOT and PESTLE
False
True
Oops!
Show
Check
Okay!
Check
×
eraser
Reset score!
Oops!
×
shark
Other team loses 15 points!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
baam
Lose 5 points!
Oops!
×
monster
Reset all scores!
Oops!
×
seesaw
Swap points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 20 points!
Oops!
15
×
PESTLE factor that most benefits SolarSpark is
Economic
Legal
Environmental
Political
Oops!
Show
Check
Okay!
Check
15
×
Primary purpose of marketing for Aldi is what
Minimise staffing costs
Identify anticipate and satisfy customer needs profitably
Outperform Lidl only
Reduce supplier prices
Oops!
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Check
Okay!
Check
15
×
Best link between PESTLE and SWOT is
PESTLE feeds external data into opportunities and threats
SWOT replaces PESTLE
PESTLE identifies strengths
They analyse identical information
Oops!
Show
Check
Okay!
Check
15
×
A marketing objective must always include money
True
False
Oops!
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Check
Okay!
Check
15
×
SWOT factor that is always external is
Opportunity
Staff expertise
Strength
Weakness
Oops!
Show
Check
Okay!
Check
×
heart
Other team wins 5 points!
Oops!
×
gift
Win 10 points!
Okay!
×
rocket
Go to first place!
Okay!
×
banana
Go to last place!
Oops!
15
×
Rising interest rates fall under which PESTLE factor
Social
Legal
Political
Economic
Oops!
Show
Check
Okay!
Check
15
×
A technological breakthrough by a rival solar company is a SWOT
Opportunity
Strength
Weakness
Threat
Oops!
Show
Check
Okay!
Check
15
×
Internal influence on SolarSpark is
Installer skill levels
Energy price inflation
Planning legislation
Government net zero policy
Oops!
Show
Check
Okay!
Check
15
×
Strong branding allows EcoPure to charge higher prices
False
True
Oops!
Show
Check
Okay!
Check
15
×
New UK data protection legislation is which PESTLE factor
Technological
Legal
Economic
Environmental
Oops!
Show
Check
Okay!
Check
×
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