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15
×
If a brandโs values focus on sustainability, which action fits best?
Offering discounts
Using plastic for all products
Running more TV adverts
Using recyclable packaging
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×
baam
Lose 10 points!
Oops!
×
shark
Other team loses 10 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
×
What does customer experience mean?
How the staff are trained
The price of the product
How customers feel when they use or buy from a brand
The store layout
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×
baam
Lose 20 points!
Oops!
×
shark
Other team loses 25 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
15
×
Which of these shows brand loyalty?
Switching to the cheapest option each week
Buying from the same brand repeatedly because you trust it
Copying what friends buy
Only shopping during sales
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15
×
Which emotion does the Coca-Cola brand often promote?
Luxury and wealth
Calmness
Happiness and togetherness
Fear
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15
×
Which of these is NOT part of a brandโs identity?
Tone of voice
Colour scheme
Price tag
Logo
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15
×
Which of these best describes brand personality?
The design of the logo
How the brand acts, speaks, and feels
The type of product they sell
The number of staff in the company
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15
×
When a brand uses influencers or celebrities, itโs mainly toโฆ
Replace traditional advertising
Look more fashionable
Increase brand awareness and trust
Enter new markets
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15
×
What does the word brand really mean?
Just a companyโs logo
The name of a product
The overall identity of a business
A slogan or jingle
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15
×
What is a USP in branding?
Universal Sales Plan
Unique Selling Point
Useful Strategy Process
United Store Promotion
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15
×
What can make a brand instantly recognisable even without its logo?
The price range
Colour and tone of voice
Hidden messages in adverts
Staff uniforms
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15
×
Why do brands use the same colours and fonts everywhere?
To save money
To help people instantly recognise them
To make their adverts stand out
Because designers have favourite colours
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×
monster
Reset all scores!
Oops!
×
seesaw
Swap points!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
thief
Give points!
5
10
15
20
25
15
×
Why might a brand refresh its logo or colours?
Because new owners demand it
To look modern and stay relevant
To confuse competitors
Because designers made a mistake
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15
×
Complete the sentence: โBranding is more than a logo becauseโฆโ
Itโs mainly about advertising costs
Itโs everything that shapes how people see and feel about a
It only matters for global companies
Only designers care about logos
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