Team 1
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Team 2
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Teams
Name
Score
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15
×
The four principles of marketing are anticipating, recognising, stimulating, and satisfying demand
TRUE
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×
lifesaver
Give 25 points!
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×
magnet
Take 10 points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
Oops!
15
×
Marketing aims are long-term goals, while objectives are short-term targets
TRUE
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15
×
Research skills help marketers understand customer needs and competition
TRUE
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15
×
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats
TRUE
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15
×
Ethical marketing includes being honest and avoiding misleading advertising
TRUE
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15
×
A niche market targets a wide range of customers with general needs
FALSE
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×
banana
Go to last place!
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×
seesaw
Swap points!
Okay!
×
gift
Win 15 points!
Okay!
×
lifesaver
Give 10 points!
Oops!
15
×
'Achievable' in SMART means the objective can realistically be reached
TRUE
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15
×
A mass market product appeals to a large number of people
TRUE
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×
seesaw
Swap points!
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×
seesaw
Swap points!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
banana
Go to last place!
Oops!
15
×
Behavioural segmentation looks at how consumers use a product or service
TRUE
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15
×
A companyโs marketing strategy should remain consistent over time to build brand loyalty, even if external market conditions change.
FALSE
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15
×
Internal factors include things like finance and staff expertise
TRUE
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15
×
The main purpose of marketing is to increase prices and profits only
FALSE
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15
×
External factors are fully within a company's control
FALSE
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×
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