Team 1
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Team 2
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Teams
Name
Score
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10
×
What is the primary strategy suggested for "Cash Cows"?
Maintain and harvest profits
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Okay!
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×
lifesaver
Give 10 points!
Oops!
×
seesaw
Swap points!
Okay!
×
rocket
Go to first place!
Okay!
×
baam
Lose 5 points!
Oops!
10
×
What does BCG in the BCG matrix stand for?
Boston Consulting Group
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Okay!
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×
seesaw
Swap points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 20 points!
Oops!
×
lifesaver
Give 10 points!
Oops!
×
magnet
Take 5 points!
Okay!
×
shark
Other team loses 20 points!
Okay!
×
banana
Go to last place!
Oops!
10
×
Which of the following is NOT a limitation of the BCG matrix?
Provides detailed financial forecasting
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10
×
Which two dimensions are used in the BCG matrix?
Market attractiveness and relative market share
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10
×
Which quadrant in the BCG matrix represents products with low market share but high market growth?
Question Mark
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10
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What is a typical strategy for a "Question Mark" in the BCG matrix?
Divest or discontinue if it doesnât gain market share
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10
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High relative market share & High market attractiveness
Stars
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10
×
The BCG matrix helps companies in
Portfolio management and resource allocation
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10
×
A company should ideally invest in which quadrant to achieve growth?
Star and Question Mark
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10
×
In the BCG matrix, a "Star" represents a business unit with
High market share and high market growth
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10
×
"Dogs" in the BCG matrix are best described as
High growth, low market share
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