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Team 2
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15
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Which of these is a made-up brand name?
Coca-Cola
Fast Delivery
Taxi Service
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15
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What does the word “reflect” mean in this sentence? “The brand name reflects the service the company provides.”
To copy
To shine light
To repeat a sound
To show clearly
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15
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Which sentence is most likely the first in a paragraph?
“Ideally, the brand name should not need translation.”
“In other words, choose a name with no particular meaning.”
“So a made-up or compound word can be a good idea.”
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15
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Which brand name is easier to pronounce for most people?
Gkztrania
Xiphonotronics
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baam
Lose 10 points!
Oops!
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gold
Win 50 points!
Okay!
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fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 25 points!
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seesaw
Swap points!
Oops!
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magnet
Take 10 points!
Okay!
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fairy
Take points!
5
10
15
20
25
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thief
Give points!
5
10
15
20
25
15
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Why is it a good idea to choose a brand name that is easy to pronounce?
Because customers can remember and say it easily
Because it makes people feel scared
Because it sounds more serious
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15
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What happens if a brand name is difficult to translate?
It becomes more popular
It sounds more expensive
People might misunderstand it in other countries
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