Team 1
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Team 2
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Teams
Name
Score
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15
×
A smaller influencer with a highly engaged but niche audience.
Micro-influencer
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Check
Okay!
Check
15
×
The profitability of a marketing campaign compared to its cost.
ROI (Return on Investment)
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thief
Give points!
5
10
15
20
25
×
magnet
Take 15 points!
Okay!
×
shark
Other team loses 10 points!
Okay!
×
lifesaver
Give 10 points!
Oops!
15
×
A group of consumers that a business aims its marketing efforts towards.
Target audience
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Okay!
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15
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A measure of how much people interact with online content (e.g., likes, comments, shares).
Engagement rate
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Okay!
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15
×
The extent to which consumers are familiar with a brand, especially through advertising or promotions.
Brand awareness
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Okay!
Check
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baam
Lose 5 points!
Oops!
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rocket
Go to first place!
Okay!
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gift
Win 5 points!
Okay!
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baam
Lose 20 points!
Oops!
15
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Someone who can affect the buying decisions of others through their social media presence.
Influencer
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15
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The percentage of people who take a desired action (e.g., make a purchase) after engaging with content.
Conversion rate
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15
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Being genuine or real, often considered essential for influencer success.
Authenticity
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Check
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Review
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