They c_____ you $20 just to get in the nightclub.

a type of product made by a particular company and sold under a particular name

the habit of always buying a product with the same name, made by the same company

the fact of people knowing about a business and its products and services

a set of features and ideas that customers connect in their minds with a particular product or brand

They usually give you a _______ if you buy multiple copies

the company that sells most of a product or service in a particular market

a design or symbol used by a company to advertise its products

the number of goods available to buy in a shop

a range of similar products or services that are sold by the same company, with different features and different prices

the particular group of people to which an advertisement, a product, a website or a television or radio programme is directed

a set of qualities that people connect with a particular company or a product sold under a particular name, that make it different from other companies or products

a detailed plan for successfully developing and marketing a brand