The USP (unique selling point) is the product...._ which makes it different from its competitors.
feature
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20
operations rapidly overseas expanding
rapidly expanding overseas operations
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15
When entering a new market, a SWOT analysis (strengths/ weaknesses/ opportunities/ threats) is conducted on a product, service or company before deciding on a marketing
marketing strategy
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15
...for local markets
manufacture
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15
Brand ..... is how a product is placed (up-market, mid-market, budget) in relation to rival products.
positioning
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15
Order
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seesaw
Swap points!
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gift
Win 25 points!
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fairy
Take points!
5
10
15
20
25
lifesaver
Give 15 points!
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15
Part of building up a customer ..... is analyzing the buying habits of consumers.
profile
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15
Order: report confidential marketing highly
highly competitive marketing report
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heart
Other team wins 20 points!
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shark
Other team loses 5 points!
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fairy
Take points!
5
10
15
20
25
thief
Give points!
5
10
15
20
25
20
figures impressive profit extremely
extremely impressive profit figures
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15
different markets with different products concepts