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Used to describe something that quickly becomes very popular or well known by being published on the internet or sent from person to person by email, phone, etc.

Go viral

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The strong influence of a group, especially of children, on members of that group to behave as everyone else does.

Peer pressure

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A situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest.

Hype

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Very attractive or noticeable.

Eye-catching

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eraser

Reset score!

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rocket

Go to first place!

Okay!

gift

Win 25 points!

Okay!

lifesaver

Give 10 points!

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baam

Lose 5 points!

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gift

Win 15 points!

Okay!

fairy

Take points!

thief

Give points!

To make someone do or believe something by giving them a good reason to do it or by talking to that person and making them believe it.

Persuasive

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seesaw

Swap points!

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shark

Other team loses 15 points!

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rocket

Go to first place!

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thief

Give points!

The particular group of people to which an advertisement, a product, a website or a television or radio programme is directed.

Target audience

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A company that produces advertisements

Ad agency

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seesaw

Swap points!

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rocket

Go to first place!

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gift

Win 25 points!

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banana

Go to last place!

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A planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it.

Advertising campaign

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