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10
×
Name TWO factors that influence consumer choice
Governement, Psychological, Sociocutral, Economic
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thief
Give points!
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25
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star
Double points!
Okay!
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fairy
Take points!
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25
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banana
Go to last place!
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5
×
Name ONE type of market
Resource, Industrial, Intermediate, Consumer, Niche, Mass
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15
×
What are the 3 extra P's?
People, Processes, Physical Evidence
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boom
Lose 50 points!
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fairy
Take points!
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25
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shark
Other team loses 20 points!
Okay!
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banana
Go to last place!
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5
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Which approach is being used when a business creates a focus group to evaluate a product? a)Marketing b)Production c)Selling d)Standardisation
a)Marketing
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baam
Lose 25 points!
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fairy
Take points!
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gift
Win 20 points!
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lifesaver
Give 15 points!
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10
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Name TWO types of advertising.
TV, Newspaper, Catalogues, Telemarketing, Emarketing, Social Media, Billboards
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banana
Go to last place!
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seesaw
Swap points!
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shark
Other team loses 25 points!
Okay!
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thief
Give points!
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25
5
×
Describe a logo for a major company.
EG - Nike - Swoosh, Qantas - Kangaroo, Golden Arches - MacDonalds etc
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10
×
What are the TWO economic influences on marketing?
Boom, recession
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15
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What is deceptive Advertising?
Advertising that is banned by legislation.
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15
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What are the FOUR components of SWOT?
Strenght, Weakness, Opportunity, Threat
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10
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What are TWO pricing strategies?
Skimming, Price Penetration, Loss Leader, Price Points
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15
×
What is market share?
A part of a total industry
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10
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What are TWO common segmentation variables?
Demographic, Geographic, Psychographic, Behavioural
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