Why might a business adopt a standardised global approach to marketing?
a) To minimise risk hedging
b)To increase market segmentation
c)To take advantage of economies of scale
c)To take advantage of economies of scale
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10
What are the TWO economic influences on marketing?
Boom, recession
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15
What is sugging?
Marketing disguised as as survey
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trap
No points!
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rocket
Go to first place!
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fairy
Take points!
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banana
Go to last place!
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banana
Go to last place!
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fairy
Take points!
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fairy
Take points!
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thief
Give points!
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5
Name ONE type of market
Resource, Industrial, Intermediate, Consumer, Niche, Mass
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15
What are THREE elements of geographic segmentation?
region, urban, suburban, rurl, climate, city size, landforms
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thief
Give points!
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shark
Other team loses 25 points!
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fairy
Take points!
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banana
Go to last place!
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15
What is a loss leader?
A product that is sold below cost price.
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5
A bakery produces organis bread that is sold in health food stores. Which is the most appropriate channel choice for this product?
a)Exclusive
b)Extensive
c)Intensive
d)Selective
d)Selective
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15
What is deceptive Advertising?
Advertising that is banned by legislation.
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20
Who are four participants in the distribution channal?
