Team 1
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Team 2
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Teams
Name
Score
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10
×
The first stage of a marketing funnel is to help potential customers make a purchase.
False
True
Oops!
Show
Check
Okay!
Check
×
baam
Lose 20 points!
Oops!
×
star
Double points!
Okay!
×
rocket
Go to first place!
Okay!
×
lifesaver
Give 25 points!
Oops!
25
×
Pay-per-click (PPC) advertising is a type of organic search engine optimization.
False.
True.
Oops!
Show
Check
Okay!
Check
10
×
What is the name of the process of using email marketing to automatically send a series of messages to a subscriber over a period of time?
oboarding campaign
promotion campaign
drip campaign
Oops!
Show
Check
Okay!
Check
10
×
Which of the following is NOT a type of paid advertising on Facebook?
Facebook marketplace ads
Boosted Posts
Messenger Ads
Oops!
Show
Check
Okay!
Check
15
×
Which social media platform has the most monthly active users as of 2022?
Facebook
Tik Tok
Instagram
Oops!
Show
Check
Okay!
Check
×
boom
Lose 50 points!
Oops!
×
shark
Other team loses 15 points!
Okay!
×
shark
Other team loses 10 points!
Okay!
×
baam
Lose 25 points!
Oops!
×
monster
Reset all scores!
Oops!
×
rocket
Go to first place!
Okay!
×
fairy
Take points!
5
10
15
20
25
×
lifesaver
Give 20 points!
Oops!
25
×
Marketing funnels are a framework for guiding potential customers through a series of steps that ultimately lead to a purchase.
False
True
Oops!
Show
Check
Okay!
Check
25
×
What is the average click-through rate (CTR) for a Google AdWords ad in 2022?
3%
1%
5%
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Show
Check
Okay!
Check
20
×
What is a customer avatar?
A type of computer program
A fictional representation of your ideal customer
A type of marketing report
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Check
Okay!
Check
15
×
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engine results pages.
True.
False.
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Show
Check
Okay!
Check
×
heart
Other team wins 20 points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
fairy
Take points!
5
10
15
20
25
×
thief
Give points!
5
10
15
20
25
15
×
A landing page is a website's homepage.
False
True
Oops!
Show
Check
Okay!
Check
15
×
Which type of email marketing message is designed to welcome new subscribers and introduce them to your brand?
promotion emails
confirmation emails
newsletter emails
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Show
Check
Okay!
Check
10
×
Mobile optimization is the process of designing a website that can be used only on mobile phones.
False
True.
Oops!
Show
Check
Okay!
Check
×
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