The extent to which a product’s perceived performance matches a buyer’s expectations.

The idea that consumers will not buy enough of the organization’s undertakes a large-scale selling and promotion effort. Selling concepts or  Marketing Concept

A term used when a customer continues to buy from a particular brand, company, or business. Customer loyalty or Customer retention

The form taken by a human need as a shape by culture and individual personality.

A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging product and value with others.

Act of obtaining a desired object from someone by offering something in return.

A state of felt deprivation, that may be physical, social, and individual.

The idea that consumers will favor products that are available and highly affordable. Production Concept or Selling Concept

Human wants that are backed by buying power.

The form taken by a human need as a shape by culture and individual personality.

Is the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. Strategic planning or Market segmentation