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15
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what does SEM stand for? Give both names
search engine marketing or PPC (pay per click)
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thief
Give points!
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25
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fairy
Take points!
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25
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shark
Other team loses 25 points!
Okay!
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baam
Lose 10 points!
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15
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when a customer has a really easy navigation experience on a website what is this called?
a frictionless experience
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what is a customer touchpoint
a customer's interaction point with a company business or brand
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What was the name of first search engine and what year did it launch?
Archie in 1990
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what are SMARTER goals?
specific, measurable, achievable, relevant, time-bound, evaluated, reviewed
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Whats is a SWEATSHOP?
A sweatshop or sweat factory is a crowded workplace with very poor, socially unacceptable or illegal working conditions
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eraser
Reset score!
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magnet
Take 15 points!
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gift
Win 25 points!
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banana
Go to last place!
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banana
Go to last place!
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fairy
Take points!
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25
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rocket
Go to first place!
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thief
Give points!
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15
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what does FTP stand for?
file transfer protocol
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thief
Give points!
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25
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rocket
Go to first place!
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gift
Win 20 points!
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thief
Give points!
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10
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20
25
15
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What does SERP stand for?
search engine page results
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15
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What is showrooming?
When customers touch and feel the product in store but purchase online
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15
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how do you calculate your max CPC
profit per conversion x conversion rate x 0.7
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What does USP stand for?
Unique Selling Point / Proposition
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15
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How do you calculate your Ad Rank?
max CPC x keyword quality score
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