True or False: It is a best practice to divide your campaigns between IG and FB, and not run a single campaign directed at both platforms
False
Oops!
Check
Okay!
Check
10
True or False: You can use any resource provided to you in training during your KC, including your own notes and the study guide answers
True
Oops!
Check
Okay!
Check
15
What is a lookalike audience?
New people who are similar to existing customers
Oops!
Check
Okay!
Check
15
What are the three stages of Facebook marketing funnel?
Awareness, Consideration, Conversion
Oops!
Check
Okay!
Check
15
Why is it important to assess and reflect the advertiser's level of sophistication?
To ensure that the explanation we give is adapted to their level of understanding and discuss strategies to their level
Oops!
Check
Okay!
Check
15
What are the 4 P's of marketing?
Product, Price, Place, Promotion
Oops!
Check
Okay!
Check
15
Name 2 placements that we offer (for ad placement)
Desktop News Feed, Mobile News Feed, Right Column, Audience Network, Instagram, etc.
Oops!
Check
Okay!
Check
thief
Give points!
5
10
15
20
25
gift
Win 15 points!
Okay!
gift
Win 15 points!
Okay!
banana
Go to last place!
Oops!
15
If a business wanted to create a presence dedicated to their business on Facebook, what should they create?
A Facebook Page
Oops!
Check
Okay!
Check
lifesaver
Give 20 points!
Oops!
gift
Win 15 points!
Okay!
shark
Other team loses 5 points!
Okay!
baam
Lose 15 points!
Oops!
15
An advertiser is struggling to find new customers, but they have success with their current costumer list. What should be recommended to that advertiser?
Lookalike Audience
Oops!
Check
Okay!
Check
15
If you change the ___ or ____ in your ad account, the account will be closed and a new one opened in it's place.
Time zone / currency
Oops!
Check
Okay!
Check
15
What is the Meta Pixel?
A piece of code that tracks visitors to a website based on their FB ID
Oops!
Check
Okay!
Check
boom
Lose 50 points!
Oops!
seesaw
Swap points!
Okay!
shark
Other team loses 25 points!
Okay!
baam
Lose 25 points!
Oops!
10
True or False: Everyone is allowed 1 retake for each KC
False
Oops!
Check
Okay!
Check
15
When does under delivery of an ad occur?
When an advertiser can't win enough ad auctions to spend their full budget by the end of a campaign
