Are you easily influenced by advertisements? Explain.

We are all ------------------ . We all buy and use products and services; that is, we -------.(access- consume- consumers- economy- identical -items)

” Most of us don’t think of ourselves as wasteful or destructive, but the world --------- is based on consumerism. (access- consume - consumers -economy -identical- items)

Successful marketers use their knowledge of psychology and, increasingly, of recent studies of the human brain to persuade us to -------------- more and more. (access- consume - consumers -economy -identical- items)

What do we all do as consumers?

How does advertising influence your choice of products? Give examples.

What makes us decide to buy Brand A instead of Brand B when the two ------------ are really --------------- ? (access- consume - consumers -economy -identical- items)

What sort of methods do companies use to advertise their products?

What messages do advertisements usually convey?

Today, people worldwide have greater --------------- than ever before to a huge variety of products and, often, to dozens of brands of the same product. (access- consume - consumers -economy -identical- items)