• Crisis management and contingency planning
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  • 1985 Coca-Cola, in response to the infamous Pepsi Challenge, launched a replacement product for regular Coke called New Coke. With 40,000 _____ each day about the new product, CC was forced to bring back its original flavour
    customers complaints
  • 2004 - Coca-Cola introduced its bottled 'natural still water' called Dasani in England. It was later discovered that the water came from a tap and contained _______of bromate (a chemical compound that can cause cancer).
    prohibited levels
  • 2006 - Sony ___ almost six million lithium-ion laptop batteries, costing the company around 20% of its net profits for that year.
    recalled, withdrew, took away, took back
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