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15
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A company can judge the level of c........ s............ by using market research tools
customer satisfaction
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After information has been gathered through surveys, it is necessary to carry out d.... a........ in order to understand it.
data analysis
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To collect data or information from a range of sources: g.......
gather
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lifesaver
Give 10 points!
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seesaw
Swap points!
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gift
Win 25 points!
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lifesaver
Give 15 points!
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In a(n) f..... g.... people are asked about their opinions or attitudes regarding companies, products, etc.
focus group
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To introduce a new product into the market: l......
launch
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The effect that something is likely to have: i......
impact
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A v..... product has a good chance of selling well.
viable
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Before doing extensive market research, it is necessary to decide who the t ...... a....... is.
target audience
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q.............. r....... is used when a company needs information which can be expressed in figures or statistics.
Quantitative Research
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Companies have found that an inexpensive way to gather a great deal of information is through o...... s....... .
online surveys
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Searching for available data is also called d.... r........ as it can come from sources which are often accessible online.
data research
dinner research
dull research
desk research
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A(n) p....... .t.... is asked to use something new to determine how well it works.
product tester
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seesaw
Swap points!
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shark
Other team loses 5 points!
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gift
Win 20 points!
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lifesaver
Give 10 points!
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One way to gather new data is to make use of ........ .......... with consumers.
deepth interviews
deep interviews
in deep interviews
in-depth interviews
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lifesaver
Give 10 points!
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seesaw
Swap points!
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rocket
Go to first place!
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lifesaver
Give 15 points!
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