Team 1
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Team 2
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Teams
Name
Score
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×
lifesaver
Give 15 points!
Oops!
×
rocket
Go to first place!
Okay!
×
gift
Win 5 points!
Okay!
×
thief
Give points!
5
10
15
20
25
15
×
After information has been gathered through surveys, it is necessary to carry out d.... a........ in order to understand it.
data analysis
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Check
Okay!
Check
15
×
In a(n) f..... g.... people are asked about their opinions or attitudes regarding companies, products, etc.
focus group
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Check
15
×
q.............. r....... is used when a company needs information which can be expressed in figures or statistics.
Quantitative Research
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Check
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Check
15
×
To introduce a new product into the market: l......
launch
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15
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To collect data or information from a range of sources: g.......
gather
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Check
×
banana
Go to last place!
Oops!
×
rocket
Go to first place!
Okay!
×
shark
Other team loses 25 points!
Okay!
×
baam
Lose 15 points!
Oops!
15
×
Companies have found that an inexpensive way to gather a great deal of information is through o...... s....... .
online surveys
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Okay!
Check
×
baam
Lose 25 points!
Oops!
×
fairy
Take points!
5
10
15
20
25
×
gift
Win 10 points!
Okay!
×
lifesaver
Give 20 points!
Oops!
15
×
A(n) p....... .t.... is asked to use something new to determine how well it works.
product tester
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Okay!
Check
15
×
Before doing extensive market research, it is necessary to decide who the t ...... a....... is.
target audience
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15
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To measure or assess how people feel about a product: g.....e
gauge
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15
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The effect that something is likely to have: i......
impact
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15
×
Searching for available data is also called d.... r........ as it can come from sources which are often accessible online.
dinner research
desk research
data research
dull research
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Show
Check
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Check
15
×
A company can judge the level of c........ s............ by using market research tools
customer satisfaction
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Check
15
×
A v..... product has a good chance of selling well.
viable
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Check
×
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